Our People

The Story Lab counts over 60 entertainment, marketing and creative professionals across offices in New York, Los Angeles and Detroit.

Meet the US team.

Shannon Pruitt

President
The Story Lab US

Shannon Pruitt

President

As President of The Story Lab US, Shannon creates storytelling solutions that enable her clients to plan, develop and leverage content to deepen relationships with audiences across bought, owned and earned ecosystems. With extensive experience in television, digital, social and events, Shannon has led Marketing, Sales and Business Development teams at entertainment powerhouses Warner Bros, 19 Entertainment, Mark Burnett Productions and Fremantle Media.

A recognized industry leader, Shannon was recently named to The Internationalist’s 2015 Agency Innovators list. She’s been published by Adweek and Little Black Book, judged at awards shows from The Effies to The Mashies, and is a frequent conference panellist.

Aimee Duell

EVP, Client Services
Los Angeles, CA

Aimee Duell

EVP, Client Services

Aimee leads a roster of clients in collaborating, curating and creating content to better connect them with their audiences. She has spent much of her career building innovative and engaging content platforms for blue-chip brands, fusing strategy, creativity, media and technology to drive business results.

Aimee has a robust background, having spent time managing a wide variety of clients on the agency side at The Story Lab, OMD and PHD. She led brand partnerships and production at digital entertainment studio, Believe Entertainment Group and, prior to that, building Sony PlayStation’s branded content practice on the client side.

Jennifer Villani

SVP, Business Development & Marketing
New York, NY

Jennifer Villani

SVP, Business Development & Marketing

Jennifer has spent her career creating branded content and experiences that bring brands to life and drive earned media. She’s worked both client and agency side- developing strategic, channel agnostic marketing plans and experiences that get brands noticed and give them purpose. At The Story Lab, Jennifer identifies, concepts and packages unique content opportunities for clients.

Prior to The Story Lab, Jennifer was VP, Marketing & PR at health entertainment network Z Living, leading global marketing efforts for the channel as well as custom content programs. Villani spent several years at Ryan Seacrest Global Group’s Civic Entertainment Group, working with HBO, FOX, TNT and Martha Stewart. She has also worked at Steve Stoute and Jay-Z’s Translation, and ad agencies such as DDB and FCB.

Melissa Matthews

SVP, Research & Measurement
Los Angeles, CA

Melissa Matthews

SVP, Research & Measurement

A marketing specialist architecting engaging campaigns and measurement solutions, Melissa looks to pioneer the quickly evolving content arena, its impact, and how brands can leverage theincreasing value and significance of quality content. As The Story Lab’s SVP of Research and Measurement, Melissa uses data to inform and inspire storytelling to ultimately connect brands with consumers on more meaningful levels.

Melissa has extensive experience leading efforts that span media strategy and planning, content development, research, forming strategic alliances and crafting integrated brand advertising at Brand Arc, Saatchi LA and Universal McCann for brands including McDonald’s, Toyota Motor Sales, AT&T, Physicians Formula, MGM/UA and Sony Pictures.

The Story Lab in

USA

Address

150 East 42nd Street

13th Floor

New York, NY 10017

The Story Lab in

Vietnam

Address

19th Floor

Vincom Center

72 Le Thanh Ton

Str. Dist.1

HCMC

Contact

+84 8 3936 9186

thestorylabapac@storylab.com

The Story Lab in

Australia

Address

105 York Street
South Melbourne
VIC 3205

Contact

+61 3 9693 3950

australia@storylab.com

The Story Lab in

Canada

Address

1st Floor

116 Spadina Avenue

Toronto

Ontario

M5V 2K6

Contact

+1 416 504 3965

canada@storylab.com

The Story Lab in

France

Address

4, Place de Saverne

Courbevoie

Paris

92400

Contact

+33 1 4116 1718

The Story Lab in

Mexico

Address

Av. Santa Fe 440 piso 11. Col. Santa Fe,

Delegación Cuajimalpa

C.P. 05348 México D.F.

The Story Lab in

Russia

Address

Presnenskaya embankment, 6/2

Imperia Tower, 123317

Moscow

The Story Lab in

United Kingdom

Address

​20 Triton Street

Regent’s Place

London

NW1 3BF

Contact

+44 020 7430 6000

enquiries@Storylab.com

The Story Lab in

Los Angeles, CA

Address

2nd Floor

2700 Pennsylvania Ave

Santa Monica

CA 90404

The Story Lab in

Germany (Hamburg)

Address

The Story Lab GmbH

Alsterufer 3

20354

Hamburg

Contact

+49 403575670

office.hamburg@storylab.com

The Story Lab in

The Netherlands

Address

​Moermanskkade 85

1013 BC

Postbus 15905

Amsterdam

Contact

+ 31 (0) 20 519 1700

The Story Lab in

Austria

Address

Gumpendorfer Straße 11-13/19

1060 Wien Austria

The Story Lab in

Italy

Address

​Via Bracco 6

20159

Milano

Italy

The Story Lab in

New York, NY

Address

150 E. 42nd St

13th Floor

New York

NY 10017

The Story Lab in

Detroit, MI

Address

500 Woodward Avenue

23rd Floor

Detroit

MI 48226

The Story Lab in

USA

Address

150 East 42nd Street

13th Floor

New York, NY 10017

The Story Lab in

Vietnam

Address

19th Floor

Vincom Center

72 Le Thanh Ton

Str. Dist.1

HCMC

Contact

+84 8 3936 9186

thestorylabapac@storylab.com

The Story Lab in

Australia

Address

105 York Street
South Melbourne
VIC 3205

Contact

+61 3 9693 3950

australia@storylab.com

The Story Lab in

Canada

Address

1st Floor

116 Spadina Avenue

Toronto

Ontario

M5V 2K6

Contact

+1 416 504 3965

canada@storylab.com

The Story Lab in

France

Address

4, Place de Saverne

Courbevoie

Paris

92400

Contact

+33 1 4116 1718

The Story Lab in

Mexico

Address

Av. Santa Fe 440 piso 11. Col. Santa Fe,

Delegación Cuajimalpa

C.P. 05348 México D.F.

Contact

The Story Lab in

Russia

Address

Presnenskaya embankment, 6/2

Imperia Tower, 123317

Moscow

Contact

The Story Lab in

United Kingdom

Address

​20 Triton Street

Regent’s Place

London

NW1 3BF

Contact

+44 020 7430 6000

enquiries@Storylab.com

The Story Lab in

Los Angeles, CA

Address

2nd Floor

2700 Pennsylvania Ave

Santa Monica

CA 90404

The Story Lab in

Germany (Hamburg)

Address

The Story Lab GmbH

Alsterufer 3

20354

Hamburg

Contact

+49 403575670

office.hamburg@storylab.com

The Story Lab in

The Netherlands

Address

​Moermanskkade 85

1013 BC

Postbus 15905

Amsterdam

Contact

+ 31 (0) 20 519 1700

The Story Lab in

Austria

Address

Gumpendorfer Straße 11-13/19

1060 Wien Austria

The Story Lab in

Italy

Address

​Via Bracco 6

20159

Milano

Italy

Contact

The Story Lab in

New York, NY

Address

150 E. 42nd St

13th Floor

New York

NY 10017

The Story Lab in

Detroit, MI

Address

500 Woodward Avenue

23rd Floor

Detroit

MI 48226